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Thursday, February 5, 2009
Wellington Conference Center
Advertising in video games is rapidly becoming as prevalent as advertising has historically been in film and television products. This business, which emerged just a few years ago, is expected to grow to more than $1 billion in 2010. Our distinguished panelists will cover the principal emerging business and legal issues in this rapidly growing industry. The discussion will include the types of advertising in games, the parties involved, and how success is measured and paid for by the principal players.
New York Law School, "Advertising and Games: Emerging Issues" (2009). Institute for Information Law and Policy at NYLS (Event Posters). 101.