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From television (YouTube and Revver) to advertising (Craigslist and consumer-made TV ads), movies (Machinima), photography (Flickr and iStockPhoto), encyclopedias (Wikipedia and Urban Dictionary), and news (blogs and citizen journalism), technology is enabling amateurs to produce and distribute high-quality products that people want to watch, read, consume, buy, and re-use. This type of media is sometimes labeled “user-generated,” “amateur,” or “peer-produced” content, and there has been a huge amount of discussion on why people produce it. Any number of commentators have suggested that this is a fundamental change in the way that media is produced and have foretold a future full of people producing media for the love of it. For all the overblown rhetoric, it’s clear that many established assumptions in media are now being overturned.

Amateur Hour Conference